Rules & Guidelines



By entering the media awards, the entrant warrants that the entry is original work created by the entrant and that the use or reproduction of the entry by the ISMA organizers for educational purposes or to promote ISMA will not infringe the copyright or any other intellectual property of any third party.

By submitting an entry, the contestant(s) give The International Safety Media Awards and partners the right to disseminate the media in part or whole in any medium. Copyright of the entry will remain with the entrant.

Please note that you can submit multiple entries in as many categories as you like. However, you may only enter individual pieces of a campaign once. For example, suppose you have an impaired driving campaign with a short video, website, and print ad. In that case, you may either enter those as separate entries in their respective categories or enter them all in one under the campaign category.

Media submissions must be received by 5:00 PM (Alaska Standard Time, GMT +09) on 1 December 2023.

Category Descriptions and Guidelines


Print entries may include (but are not limited to) a magazine or newspaper advertisement, poster, brochure, photography, painting, etc. Print entries can be submitted as a PDF document, uploaded within the entry form. If an online submission is not possible, a hard copy of the entry or an electronic version in a .pdf or .jpg format on a flash drive may be mailed to the Center Safe Alaskans. Please understand that these may not be returned. Include a copy of the entry form with the entry.


Videos include (but are not limited to) TV commercials, music videos, public service announcements, edutainment clips, etc. It is best if videos are submitted via a link to YouTube or other website.  If your video is too large to upload to YouTube, please mail it on a flash drive, along with a copy of your entry form .

  • Short videos are 3 – 30 minutes
  • Ultra-short videos are less than 3 minutes.


Includes but is not limited to: website, Social Media platforms (eg, Facebook, Twitter, SMS text, Instagram, etc.), web banners, video games, blogs, etc. To enter this category, please provide the title, and a link to the media entry within the entry form.


Includes a compilation of media messages that are designed to support a comprehensive safety campaign. Entries can be submitted either in the individual categories listed above (web/online, video and print) or grouped together as one campaign entry. To enter the campaign category, please provide the name for your campaign as well as a list of all of the individual media components featured in the campaign. For example, if you have a “No Texting and Driving” campaign that includes a Facebook page, a website, poster and a TV PSA, you may provide links to the Facebook page and website, a YouTube link to the TV PSA, and include a pdf of the poster uploaded with the entry form. If there are a large number of Campaign entries, the category may be divided into sub-categories to allow an opportunity to honor more entries.

Entry Evaluation Questions

The following questions will be asked on the entry form in order for you to explain your entry and how it was evaluated

  • What problem or concern are you trying to change?

  • Describe your Focus and Objectives: What are your goals for the messaging? How do you define success for your work?

  • What theoretical framework did you use to design your message?
  • Describe your intended audience(s) including demographic information and any behavioral and motivational insights you have regarding the audience.

  • Was your Media or Campaign evaluated?

  • Estimated Campaign Budget including costs of the creative process, production, and dissemination, including cash and in-kind costs (Campaign only).


Judging Procedures

Judging will be conducted in accordance with the guidelines outlined in this document by International Safety Media Awards judges. Decisions of judges, including eligibility, qualifications and appropriate category placement, are final.

Scoring Rubric

  • Production Quality (It does not have to be “big city” ad agency polished. Production quality should be intentional to enhance the intention of the message.)
  • Message is focused and designed to meet stated objectives
  • Audience is well defined and strategically chosen to meet message objectives.
  • Message is designed to have persuasive strength for the intended audience.
  • Message/campaign is built on a relevant theoretical framework.
  • Evaluation: Evaluation methods are well chosen to measure reach and outcomes, and outcome goals were met.