Rules & Guidelines



  • By entering the media awards, the entrant warrants that the entry is original work, created by the entrant, and that the use or reproduction of the entry by the ISMA organizers will not infringe the copyright or any other intellectual property of any third party.
  • You may enter in as many different media categories as you like. Multiple individual entries that belong to the same campaign MUST be entered as one campaign. Multiple campaign entries are allowed.
  • Ultra short film entries must be less than three minutes long.
  • Media submissions must be received no later than 5:00 PM (Alaska Standard Time, GMT +09) 27 March, 2022.
  • By submitting an entry, the contestant(s) give The International Safety Media Awards and partners the right to publish the media in part or in whole in any medium.
  • Copyright of the entry will remain with the entrant.
  • If the media submitted was evaluated, please include a description of the evaluation, including the methodology used and outcomes observed, in the appropriate space on the entry form. The evaluation can also be uploaded as a separate document. Because one of the goals of the ISMAs is to advance the science behind using media as a prevention and promotion tool, impacts shown through rigorous evaluations is a component of scoring matrix.
  • Entries must follow the format guidelines listed in the categories below:

Category Descriptions and Guidelines


Print entries may include (but are not limited to) a magazine or newspaper advertisement, poster, brochure, photography, painting, etc. Print entries can be submitted as a PDF document, uploaded within the entry form. If an online submission is not possible, a hard copy of the entry or an electronic version in a .pdf or .jpg format on a flash drive may be mailed to the Center Safe Alaskans. Please understand that these may not be returned. Include a copy of the entry form with the entry.


Videos include (but are not limited to) TV commercials, music videos, public service announcements, edutainment clips, etc. It is best if videos are submitted via a link to YouTube or other website.  If your video is too large to upload to YouTube, please mail it on a flash drive, along with a copy of your entry form .

  • Short videos are 3 – 30 minutes
  • Ultra-short videos are less than 3 minutes.


Includes but is not limited to: website, Social Media platforms (eg, Facebook, Twitter, SMS text, Instagram, etc.), web banners, video games, blogs, etc. To enter this category, please provide the title, and a link to the media entry within the entry form.


Includes a compilation of media messages that are designed to support a comprehensive safety campaign. Entries can be submitted either in the individual categories listed above (web/online, video and print) or grouped together as one campaign entry. To enter the campaign category, please provide the name for your campaign as well as a list of all of the individual media components featured in the campaign. For example, if you have a “No Texting and Driving” campaign that includes a Facebook page, a website, poster and a TV PSA, you may provide links to the Facebook page and website, a YouTube link to the TV PSA, and include a pdf of the poster uploaded with the entry form. If there are a large number of Campaign entries, the category may be divided into sub-categories to allow an opportunity to honor more entries.

Entry Evaluation Questions

The following questions will be asked on the entry form in order for you to explain your entry and how it was evaluated

  • What problem or concern are you trying to solve or mitigate? Describe the need for your message/campaign?
  • Describe your Focus and Objectives: What are your goals for the messaging? How do you define success for your work?
  • What theoretical framework did you use to design your message?
  • Target Audience(s): Describe your intended audience(s) including demographic information and any behavioral and motivational insights you have regarding the audience. 
  • Describe evaluation methods and results including formative/creative, audience reach and frequency and outcome results. (Evaluation results may be attached.) 
  • Estimated Campaign Budget including costs of the creative process, production, and dissemination, including cash and in-kind costs.


Judging Procedures

Judging will be conducted in accordance with the guidelines outlined in this document by International Safety Media Awards judges. Decisions of judges, including eligibility, qualifications and appropriate category placement, are final.

Scoring Rubric

  • Production Quality (It does not have to be “big city” ad agency polished. Production quality should be intentional to enhance the intention of the message.)
  • Message is focused and designed to meet stated objectives
  • Audience is well defined and strategically chosen to meet message objectives.
  • Message is designed to have persuasive strength for the intended audience.
  • Message/campaign is built on a relevant theoretical framework.
  • Evaluation: Evaluation methods are well chosen to measure reach and outcomes, and outcome goals were met.